Top 5 Health and Fitness Apps in Turkey: Q1 2024 Performance

The first quarter of 2024 has been eventful for the top 5 health and fitness apps in Turkey, with varying trends in downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive overview of the performance of these apps on a unified platform.

e-Nabız consistently led in downloads, starting with 107K in the first week of January and peaking at 118K by the end of February. However, a decline was observed towards the end of March, with weekly downloads falling to 91K. Active users for the app showed a similar trend, rising from 1.92M in early January to a high of 2.10M in early February, before gradually decreasing to 1.84M by the end of March.

MAC+: Gym & Home Workouts experienced a significant surge in weekly downloads, especially in March, where it jumped from 21K in mid-February to a remarkable 118K in the second week of March. Active users increased steadily, starting at 232K in early January and reaching 440K by mid-March, before slightly dropping to 369K towards the quarter's end.

Weight Loss for Women: Workout showed varied trends in weekly downloads, beginning with 50K in early January and seeing a decline to 19K by mid-March. Nonetheless, active users remained relatively stable, with minor fluctuations, peaking at 204K in mid-February and ending the quarter with 197K. Revenue for this app was minimal, with occasional peaks, such as $3 in mid-January and $2 in mid-February.

Home Workout - No Equipment saw a consistent performance in terms of weekly downloads, starting at 19K and peaking at 44K in mid-February, before tapering off to 15K by the end of March. Active users followed a similar pattern, beginning at 126K, reaching a high of 177K in mid-February, and then reducing to 131K. Revenue for this app showed a gradual increase over the quarter, starting at $752 in early January and peaking at $1.3K by the end of March.

Period Calendar Period Tracker had a steady climb in weekly downloads, from 17K in early January to 29K by mid-March. Active users also saw an upward trend, starting at 840K and reaching a peak of 970K in mid-March, before slightly declining to 896K by the end of the quarter. Revenue for this app varied, with a low of $487 in late January and a high of $690 in late March.

These insights from Sensor Tower highlight the dynamic nature of the health and fitness app market in Turkey. For more detailed analytics and trends, visit Sensor Tower.